The Butcher's Cleaver Food Truck

March 19, 2020

The Butcher's Cleaver will soon be rolling into private events and hot spots near you! Nathan and Austen are extremely passionate about what they do, and what they do best is new American grill-style with elevated sides and savory meats! After weeks of struggling with another wrap company, they were referred to Palmer Signs by several of our clients. Palmer Signs created a complementary look and feel for their gourmet food truck, based on their hand drawn logo which was created by Austin Maples, a popular traditional tattoo artist in the Bay Area. Different options were discussed, and the best fit was a wrap colorized to resemble matte black vinyl, that incorporated elements of the logo in full black to create texture to the overall image, and a more legible font for the rest of the branding, complementing the theme they wanted. We were thrilled to take their concept to its completion!