Here are answers to the most frequently asked questions about vehicle wraps and paint wraps. If you still have inquiries, please contact Tony Palmer at tony@palmersigns.com for further assistance.

A vehicle wrap is a large, vinyl decal that allows you to change the exterior of your vehicle in a short amount of time. A vehicle wrap consists of a custom design that is developed by our professional designers, then printed on premium vinyl, laminated, and finally installed or “wrapped” on a vehicle. The wrap is applied directly to the vehicle. The application is so flawless that it is often mistaken for a custom paint job.
Yes. Perforated vinyl films, also called window perforations (or “window perfs”), have little holes in them and allow you to see outside from your car or truck windows.
5-30 days, depending on the complexity of the design and installation time. Installation typically takes 1-3 days per vehicle.
We highly recommend that vehicles are washed in a car wash 24 hours before they’re brought into our facility for graphics installation. The vehicle should be washed preferably at a location that can use brushes or pressure-washing to remove road grime from the low-lying parts under the wheel well, inside the door panels, etc., where dirt usually accumulates. DO NOT CHOOSE THE “CLEAR COAT” OPTION – just a standard wash will be sufficient. Wax, polish, grease, or grime interferes with the graphics’ adhesive and therefore must be cleaned. If necessary, an industrial cleaner and/or non-silicone based detergent may be required. (Any cleaning chemical should be tested on the vehicle in an inconspicuous area to make sure it will not mar the paint surface).

Once the vehicle is brought into our facility we will clean it with isopropyl alcohol and other chemicals to remove any remaining oily residue, dirt, and contaminants. Special attention is placed on the vehicle’s cracks and crevices, where contaminants generally accumulate. We then perform a vehicle inspection and take note of trouble areas that have any kind of surface damage such as paint scratches, dents, etc. This inspection serves as a guideline to ensure that our clients know about any surface problems on the vehicle prior to wrap installation.

Definitely. Vehicle wraps are made from high-tensile strength vinyl with a gloss laminate. It requires no waxing to maintain its shine and luster. Simply wash with soap and water. No polishing, waxing or buffing needed. It is best to hand-wash your wrapped vehicle. In general, avoid power washing and do not use an ice-scraper. Brushing windows and the use of a rear defroster will cause no damage to your window wrap.
Absolutely. The wrap is actually applied to the vehicle using pressure-sensitive adhesives. Although the wrap will not come off by itself, it can be easily removed. The removal process is very short and any remaining adhesion residue is easily removed using isopropyl alcohol.
No. The wrap will not damage your OEM paint. The wrap material actually protects your paint job from minor scratches and ultraviolet light. It also protects the paint from the light pitting that can occur from highway impact with sand, grit, and insects. Please inform us if the car has been repainted or repaired.
Normally, a wrap can stay on between 4 to 6 years depending on how well you treat it. Palmer Signs installations are guaranteed for up to 3 years by the manufacturers (Avery-Dennison, 3M, Oracle) against material degradation, color loss, and adhesion, on vertical surfaces only.
Standard vehicles including cars, trucks, minivans, and SUVs are virtually seamless. The exception applies to large trailers, vans, etc., that require multiple panels, making it impossible to eliminate seams.
Anything. We provide vehicle wraps, boat wraps, box truck and fleet graphics, trailer wraps, van wraps, murals, wallpaper, art canvas, banners, trade show booths and much, much more. We’ve also created refrigerator graphics, custom mailboxes, laptop covers, floor graphics and store-front windows.
Yes. If you happen to move and need to change your phone number, web address, or any other information on the wrap, a portion of the wrap can be reprinted with the new information and applied to your vehicle.
Our Palmer Signs Roseville location.
Vehicle Advertising vs. Traditional Advertising: When you begin to compare the numbers, vehicle advertising is a no-brainer. According to a study by Arbitron, Inc., 96% of Americans travel in a vehicle each week as either a driver or a passenger. If you compare this to other forms of advertising, only 66% of Americans read a daily newspaper. With mobile advertising, exposure is not limited to consumers of different socio-economic spectrums. Outdoor media reaches consumers not exposed or lightly exposed to newspapers, local television, etc. According to the Traffic Audit Bureau, 91% of all people notice the words and pictures on vehicles.

Companies spend thousands of dollars each year in advertising expenses. The average full-page ad in the Yellow Pages can cost up to $15,000 a year. In the phone book, all competitors are sharing the same space, therefore brand recognition is going to be the determining factor in consumers’ selection. Not only that, but you have to hope that someone will pick up the exact directory you are located in and then select you from the list.

Cost-Effective: Fleet and vehicle graphics are a highly cost-effective way to promote your business around town and across the country where your vehicles/delivery trucks are on route. Once we apply the graphics to your vehicles, there is no monthly expense. You keep running your ads rent-free month after month. Compare that with radio, TV, print, or billboard advertisement where you have to pay every time you run an ad. Consider getting customized vehicle graphics from Palmer Signs that can help you build awareness at a fraction of your current advertising expenditures in other media.

High Visibility: The graphics on your trucks, buses, and vans are in constant motion and reach millions of people every day. Once we have installed graphics on your vehicle, they are visible 24/7 everywhere your vehicle goes, including parking lots, malls, restaurants, shopping centers, schools, etc.

In The End: Comparing the costs and benefits of the use of vehicle advertising to traditional advertising, the choice is clear. Vehicle wraps are the most cost-effective medium.